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A CRM (Customer Relationship Management) helps a store to manage its customers data. It enables customer service, sales, business development, marketing, recruitment and other departments to manage external interactions and customer relationships. A CRM system provides a central location for storing potential and current customers’ contact information, analyzing the data to make business decisions, identifying sales opportunities, tracking customer interactions, managing marketing campaigns and recording service issues. CRM module helps a business to track customer interactions and manage customer data, thus improving sales and marketing efforts.
Thebestpos.pk with CRM module
Thebestpos.pk with CRM module serves as the hub for merging the company’s sales, inventory and customer management services. It automates the process of sharing information collected through POS system, allowing the CRM capabilities to make use of the data collected. Thebestpos.pk includes a wide range of capabilities, including the following:
Store and manage customer information (e.g., contact details, conversations, ledgers)
Track leads from initial contact to conversion
Track customer purchasing habits
Forecast and report sales data and inventory
Organize and segment customers by groups and subgroups
Integrate text messaging, email and social media for communication with customers
Conduct real-time reporting of inventory and sales data
Record and track customer feedback and complaints
A CRM-Module can improve the connection between sales and marketing by leveraging customer sales data to improve targeting in marketing campaigns.
How CRM-Module can help your business
Thebestpos.pk will save your time in collecting and storing customer data, but it can do a lot more for your business than improve efficiency; it can also help you significantly improve customer relations and your bottom line.
1. Quickly capture customer information
Need to collect customer information? Thebestpos.pk with CRM module makes this task easier by automating information gathering to quickly capture customer data. Instead of inputting customer information into a CRM solution by hand, you can use Thebestpos.pk to collect the data from a transaction and then automatically export and save it. These POS systems can transmit all types of information your CRM solution requires, such as customer names, ledgers and shipping addresses, email addresses and business locations. This automation can save your time and money by eliminating the labor required to manually input data.
2. Increase sales by improving the customer experience
One of the most effective ways to increase sales is by paying attention to what customers want and need. With a CRM-friendly POS system, businesses can easily collect and keep track of customer preferences and buying histories, and transmit them to CRM systems in real time. This information not only helps businesses better target marketing campaigns and upsell at the point of sale but also lets them cater offerings to individuals or groups of customers to improve the customer experience.
3. Find your most loyal customers
Go after the right customers, and keep them coming back. One of the primary benefits of CRM software is that it can identify your most loyal customers. Integrating that capability with advanced POS systems can help you discover your three main customer groups: those who have the greatest impact at the point of sale, those who are likely to return and those who are not worth the time and effort to pursue. Combining all of this information with loyalty programs, rewards systems and gift card functionality built into POS systems is a great way to ensure repeat customers.
4. Improve collaboration among departments
It can be difficult or confusing to distribute and share information among staff members. Thebestpos.pk can improve the collaboration among departments, thus organizing and synchronizing transactions, customer details and other sales data in real time. This information is always updated and is available anytime to staff members, and to access it, you just log in to a single platform. This means no more wasted time sifting through inboxes, folders and random corners of your server, and no more confusion over the most current version of a file or database.
5. Automate back-end processes
Thebestpos.pk don’t just automate tasks at the point of sale; it also automate back-end tasks, like reporting, exporting data, creating client records and even populating sms & email marketing lists – all straight from the POS system. This means there’s no need to go into multiple programs to manually perform these functions, thus taking monotonous, CRM-related administrative tasks off your staff’s shoulders.
Consider Thebestpos.pk to better capture customer data and leverage it to improve your business and find new efficiencies.